Independent digital designer & builderIndependent practice · 2026

I turn serious ideas into

Digital experiences
people remember.

Strategy, art direction, interface design, motion, and implementation—built as one system, not handed across disconnected disciplines.

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Selected worlds

04 original concept systems

01ConceptArchitecture / Real Estate

Northline Residences

A coastal home revealed as a living section: ground, horizon and retreat.

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02ConceptLuxury Hospitality

Serein House

A dawn-to-night retreat narrative paced like a single unhurried day.

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03ConceptCreative Agency

Counterform Studio

An identity system that behaves like a live print studio under pressure.

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04ConceptAI / SaaS

Cortex Archive

An AI research workspace presented as an evidence graph, not a glowing chatbot.

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Working position

A good site is not decoration. It is a controlled sequence of attention, evidence, and action.

JoFolio combines commercial diagnosis with deliberate visual systems. The work starts with what a business needs people to understand—not with effects.